RESUME
For the past several years, I have partnered with a wide variety of organizations to create growth-oriented, impactful corporate, marketing, and operational strategies.
My adventures have taken me to some unexpected (and rewarding!) places, from a radio DJ booth to a self-created department within a major advertising agency to the leadership of a team of eager digital marketers. After several years in marketing, I enrolled in the full-time MBA program at the University of Washington Foster School of Business, one of the top business schools in the country, to expand my leadership skills. I then joined Gartner, the world's leading advisory firm, as a strategy consultant.
I am based in San Francisco, California, and enjoy playing guitar (in public on occasion), winning trivia contests with friends, traveling to Spanish-speaking countries, and finding the best pop-up restaurants.
SELECTED EXPERIENCE
GARTNER
Director, Consulting
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Manage engagements with budgets over $1 million, lead consulting teams of 8+ associates, and generate $2 million in sales of consulting projects annually. Lead the organization’s primary research initiatives in training and evangelizing the use of surveys and customer interviews into consulting engagements.
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For a Fortune 500 manufacturing company – Created a quantitative model of adopting AI into current processes, with estimated 40% efficiency gains. Recommended new ways-of-working to fully capitalize on AI opportunity.
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For a Fortune Global 500 high tech company – Led market research and market analysis of the firm’s entire software product portfolio, identifying market size, competitive presence, and buying trends across 90+ lines of business, 20+ customer industries, and 70+ geographies. Recommended key growth strategies based on the firm’s strengths, market growth, and competitive intelligence.
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For a Fortune Global 500 food and beverage company – Assessed firm’s progress in digital transformation for its research and development function by comparing its progress with competitors against a custom digital maturity framework. Evaluated best-in-category uses of Generative AI. Identified technology roadmap for firm to match the digital maturity of its top-performing competitors.
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For a global professional services firm – Advised the firm on potential market entry into new lines of business by evaluating market demand, competitive positioning, and buyer needs. Interviewed current market buyers to gain customer insights on market opportunities for the firm. Developed potential go-to-market roadmap and product strategy considerations for launching new products.
MICROSOFT
MBA Consultant
Worked with the Azure Customer Growth and Analytics team to analyze on-platform behavior of users on Azure, and recommended new user acquisition and marketing automation strategy.
Built a $19 million business case for blockchain-enabled platform for software licensing by conducting market research and target customer interviews.
Identified blue-sky opportunities for growth of Azure consumption over the next 5+ years within retail, healthcare, financial services, and manufacturing.
RETROCAUSAL
Product Marketing Consultant
Conducted market analysis, customer segmentation, and persona development to determine most viable customer acquisition targets.
Developed brand identity in partnership with company co-founders.
Identified go-to-market strategies and created messaging for most important customer segments.
DELL
MBA Marketing Intern
Created new channel marketing strategies for Dell’s consumer PCs to shift brand perception while also driving sales.
Developed a go-to-market plan for growing channel PC sales by 200% through emphasizing premium products.
Identified product marketing tactics for boosting awareness of XPS laptops by at least 10% via channel partners.
Presented insights and implementation roadmap to senior management, including the SVP of the department.
FORWARDPMX
Senior Manager
Led team that designed multimillion performance marketing campaigns for national brands.
Doubled online revenue for clients by identifying new customer segments and A/B testing new messaging.
Expanded client base by 40% without increasing headcount by adopting new project management approaches.
Select clients: AIG, United States Olympic Committee, Wolverine Worldwide, Samsonite, Arhaus Furniture, Caleres
INTERPUBLIC GROUP: MULLENLOWE
Senior Strategist (Demand Generation)
Search and Digital Analyst
Led the demand generation marketing team responsible for managing campaigns for national consumer brands.
Created a new practice within the agency to manage performance marketing and digital analytics projects for clients.
Generated over $1 million in new client revenue due to the ability to offer this new capability.
Select clients: Highmark, Youfit Health Clubs, First Commonwealth Bank, PPG, Food Lion, CSX, United Concordia Dental
AIREGIN MARKETING
Founder/Marketing Consultant
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Built a marketing consultancy that planned digital marketing strategies and managed campaigns for local and regional brands.
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Grew online sales and leads for clients by 1000%+ through efficiently identifying and communicating with new customers.
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Select clients: GE, First Commonwealth Bank, GE, Heritage Valley Health System, Fulton & Roark
RECOGNITION
WINNER, MICROSOFT BUSINESS INNOVATION CHALLENGE COMPETITION
2-TIME RECIPIENT, BRETT HOPE AWARD, BLACK SQUIRREL RADIO
PRESENTER, EXCEL PROGRAM, KENT STATE UNIVERSITY
PRESENTER, “PUBLICITY, MARKETING AND PROMOTIONS,” IBS NYC CONFERENCE
